Strategi Pemasaran Daya Tarik Taman Wisata Iman Sitinjo Kabupaten Dairi Sumatera Utara

The attraction of Taman Wisata Iman Sitinjo is one the attractions that currently pursuing marketing activities. lack promotional media as a means products and market from among tourists make less well known by wider community. importance strategy introducing, communicating, attractiveness value to be directed effective. Therefore, this research important carried out aims determine internal external factors Sitinjo, so right can for Sitinjo. method used in study qualitative. Data was collected through observation, interviews documentation. resulting result SWOT analysis obtained identification conditions SO strategy, namely creating an image quality maintaining improving able attract visitors return visit. ST's create innovations more brand tourist confidence WO improve tourism human resources service facilities tourists. last WT increasing promotion social construction provision supporting facilities. Keywords: attraction,